BUSINESS

“PRIMARILY ‘DISCOUNT’ SEEMS LIKE CUTTING COMPETITION, BUT IN REALITY IT LOWERS OFFEROR’S BUSINESS DIGNITY FIRST, AND THEN EVENTUALLY IT RUINS THE ENTIRE MARKET, INVISIBLY,” -Jigish Shah, Founder of Sanket Advertising.

Jigish Shah- is one of the reckoned names amongst Gujarat’s media fraternity—— his forty years of work and various contributions in media, advertising and public relations fields are awarded and gratified by esteemed media houses like: The Times Group, and Bhaskar Group —— very recently Jigish Shah is conferred with the ‘LIFETIME ACHIEVEMENT AWARD in the field of MEDIA AND ADVERTISING’ by Ahmedabad Advertising Circle Association.

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SOCIAL MEDIA STORY AND STATISTICS

Social Media history can be traced back to the year 1840 — while this is being written in 2020, according to Statista (popular German company known for its expertise in market and consumer data), it is estimated that around the globe there are over 3.6 billion Social Media users——the number of its users is expected to rise to 4.41 billion by 2025. Read informative read about Social Media here-

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MUSIC IN ADVERTISING

Well, until 1985 assuming the jingle craze was over, advertisers shifted to more developed and structured compositions of full-fledged songs as advertisements — but eventually, jingles made their rocking comeback in the 21st century —— read the details here-

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THE TERM ‘BRAND’ AND ITS HISTORY

In India ‘Chyawanprash’ -the herbal paste, is the oldest generic brand, known since the Vedic era, the brand is attributed as a great respect towards the rishi named, ‘Chyawan’. Even, Indus valley’s Harappan civilisation had numerous records of seals, as the native community was mainly dependent on trade. Visual symbolism language developed during the European Middle Ages fed the  branding evolution —— and, with the rise of merchants associations, the use of marks resurfaced and applied to particular types of goods. Read more about the term ‘brand’ here-

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