“PRIMARILY ‘DISCOUNT’ SEEMS LIKE CUTTING COMPETITION, BUT IN REALITY IT LOWERS OFFEROR’S BUSINESS DIGNITY FIRST, AND THEN EVENTUALLY IT RUINS THE ENTIRE MARKET, INVISIBLY,” -Jigish Shah, Founder of Sanket Advertising.
Jigish Shah- is one of the reckoned names amongst Gujarat’s media fraternity—— his forty years of work and various contributions in media, advertising and public relations fields are awarded and gratified by esteemed media houses like: The Times Group, and Bhaskar Group —— very recently Jigish Shah is conferred with the ‘LIFETIME ACHIEVEMENT AWARD in the field of MEDIA AND ADVERTISING’ by Ahmedabad Advertising Circle Association.Click to read-
Today, ‘Gujju’ is a family driven business where the entire family of Ulhasben is involved in the running of the business, but still this dynamic woman at an age of 72 years, is actively engaging herself for more than 12 hours a day in her business-Click to read-
Social Media history can be traced back to the year 1840 — while this is being written in 2020, according to Statista (popular German company known for its expertise in market and consumer data), it is estimated that around the globe there are over 3.6 billion Social Media users——the number of its users is expected to rise to 4.41 billion by 2025. Read informative read about Social Media here-Click to read-
The year 2007, OOH media industry replaced paper posters with single-sheet plastic posters — and in many countries flexible PVC vinyl was replaced with polyethylene (an eco-friendly plastic). What was before that -and- after that in outdoor-advertising -know that here –Click to read-
Before fifteenth-century that is, before the printing period there were three major forms of advertisement: Trademarks, Town Criers, and Sign-Boards. In India, use of trademarks dates back to 1300 BCE, where producers attached stone seals, or clay seals to mark their product, called trademarks. Read the journey of term ‘Advertising’ here-Click to read-
In India ‘Chyawanprash’ -the herbal paste, is the oldest generic brand, known since the Vedic era, the brand is attributed as a great respect towards the rishi named, ‘Chyawan’. Even, Indus valley’s Harappan civilisation had numerous records of seals, as the native community was mainly dependent on trade. Visual symbolism language developed during the European Middle Ages fed the branding evolution —— and, with the rise of merchants associations, the use of marks resurfaced and applied to particular types of goods. Read more about the term ‘brand’ here-Click to read-