BUSINESS

THIS BIOLOGY GRADUATE SERVES HER CITY DWELLERS WITH NUTRITIONAL PURE MILK OF GIR COW WITHIN FEW HOURS OF ITS MILKING, AND PURE VEDIC BILONA GHEE FRESHLY SIMMERED

Spread across approx One Lac square feet area, Aradhana’s -SRI CHAITANYA GIR GAUSHALA, nurtures 29 Gir Cows and follows Vedic methodology in producing dairy products from whole milk of origin breed of Gir Cows (Gaay). The process of making Curd is done in a pure ethnic way; the churning of the first layers of curdled whole milk and method of abstracting buttermilk and butter (in clay pots) there on is through the ‘Bilona’ or ‘Valona’ -an ancient method for butter preparation. The purest form of butter is then simmered at a precise temperature to retain the nourishing values of finest healthy quality of ‘pure ghee made out of native Gir cow’ (‘Desi Gir-Gaay Ka Shuddh Ghee’ in Hindi language). The by-products of nursing GIR PANCHAGAVYA -the manure and ‘Gaumutra’ are in its purest form and of the highest quality. Natural ingredients and probiotic manure mixture in ‘GIR PANCHAGAVYA MANURE’, not only restores and balances the naturalistic quality of the soil, but it also makes the soil more fertile. The farming process using GIR PANCHAGAVYA fertiliser is a step towards practising organic-farming. The ingredients like- Ghee, Kapoor, Kapoor-Kachali, Bhimseni Kapoor, Jatamasi, Nagarmotha, Eucalyptus Oil, Neem, Chandan, Havan, Guggal and Loban are mixed with fresh cow-dung —and, that makes GIR PANCH GAVYA VEDIC SAMBRANI CUP, AND DHOOP BATTI sacred and pure articles used in various holy Vedic and ritual ceremony performances. The burning of GIR PANCH GAVYA VEDIC SAMBRANI CUP, AND GIR PANCH GAVYA DHOOP BATTI purifies the entire atmosphere of the place, opens the nasal passage and soothes the smelling-senses, its natural fragrance spreads a pleasant aroma which helps in calming one’s mind and helps in gaining more concentration power during poojas and prayers.

Click to read-

“PRIMARILY ‘DISCOUNT’ SEEMS LIKE CUTTING COMPETITION, BUT IN REALITY IT LOWERS OFFEROR’S BUSINESS DIGNITY FIRST, AND THEN EVENTUALLY IT RUINS THE ENTIRE MARKET, INVISIBLY,” -Jigish Shah, Founder of Sanket Advertising.

Jigish Shah- is one of the reckoned names amongst Gujarat’s media fraternity—— his forty years of work and various contributions in media, advertising and public relations fields are awarded and gratified by esteemed media houses like: The Times Group, and Bhaskar Group —— very recently Jigish Shah is conferred with the ‘LIFETIME ACHIEVEMENT AWARD in the field of MEDIA AND ADVERTISING’ by Ahmedabad Advertising Circle Association.

Click to read-

SOCIAL MEDIA STORY AND STATISTICS

Social Media history can be traced back to the year 1840 — while this is being written in 2020, according to Statista (popular German company known for its expertise in market and consumer data), it is estimated that around the globe there are over 3.6 billion Social Media users——the number of its users is expected to rise to 4.41 billion by 2025. Read informative read about Social Media here-

Click to read-

MUSIC IN ADVERTISING

Well, until 1985 assuming the jingle craze was over, advertisers shifted to more developed and structured compositions of full-fledged songs as advertisements — but eventually, jingles made their rocking comeback in the 21st century —— read the details here-

Click to read-

THE TERM ‘BRAND’ AND ITS HISTORY

In India ‘Chyawanprash’ -the herbal paste, is the oldest generic brand, known since the Vedic era, the brand is attributed as a great respect towards the rishi named, ‘Chyawan’. Even, Indus valley’s Harappan civilisation had numerous records of seals, as the native community was mainly dependent on trade. Visual symbolism language developed during the European Middle Ages fed the  branding evolution —— and, with the rise of merchants associations, the use of marks resurfaced and applied to particular types of goods. Read more about the term ‘brand’ here-

Click to read-