MUSIC IN ADVERTISING

Well, until 1985 assuming the jingle craze was over, advertisers shifted to more developed and structured compositions of full-fledged songs as advertisements — but eventually, jingles made their rocking comeback in the 21st century —— read the details here-

THE TERM ‘ADVERTISING’ AND ITS BRIEF HISTORY

Before fifteenth-century that is, before the printing period there were three major forms of advertisement: Trademarks, Town Criers, and Sign-Boards. In India, use of trademarks dates back to 1300 BCE, where producers attached stone seals, or clay seals to mark their product, called trademarks. Read the journey of term ‘Advertising’ here-

THE TERM ‘BRAND’ AND ITS HISTORY

In India ‘Chyawanprash’ -the herbal paste, is the oldest generic brand, known since the Vedic era, the brand is attributed as a great respect towards the rishi named, ‘Chyawan’. Even, Indus valley’s Harappan civilisation had numerous records of seals, as the native community was mainly dependent on trade. Visual symbolism language developed during the European Middle Ages fed the  branding evolution —— and, with the rise of merchants associations, the use of marks resurfaced and applied to particular types of goods. Read more about the term ‘brand’ here-