“PRIMARILY ‘DISCOUNT’ SEEMS LIKE CUTTING COMPETITION, BUT IN REALITY IT LOWERS OFFEROR’S BUSINESS DIGNITY FIRST, AND THEN EVENTUALLY IT RUINS THE ENTIRE MARKET, INVISIBLY,” -Jigish Shah, Founder of Sanket Advertising.

Jigish Shah- is one of the reckoned names amongst Gujarat’s media fraternity—— his forty years of work and various contributions in media, advertising and public relations fields are awarded and gratified by esteemed media houses like: The Times Group, and Bhaskar Group —— very recently Jigish Shah is conferred with the ‘LIFETIME ACHIEVEMENT AWARD in the field of MEDIA AND ADVERTISING’ by Ahmedabad Advertising Circle Association. For the past eighteen years he has been the Chairman of Press and Media Committee at Gujarat Chamber of Commerce and Industry (GCCI); he has been on the board of Rajpath Club, Gujarat for the last twenty-two years and has been the Honorary Secretary twice in this tenure——Jigish Shah has also been on the board of Karnavati Club, Gujarat for the last eighteen years and has served his one term as Vice President of the Club.

Jigish Shah born on 6th September 1957 in a merchant family of Ahmedabad, India—his father and five other brothers were in the textile business, but he wanted to pursue his career either in the Advertising field or in Travel and Tourism Industry. After graduation from H. A. College of Commerce, Jigish Shah took up a job in a printing firm and worked there for a year – on 29th April 1983 got married and the same year he joined Sugam Advertising -an advertising agency in Ahmedabad —— on 16th January 1984 he started his own advertising agency ‘Sanket Advertising’ with merely 1500 rupees as the capital in his hand —— single handedly Jigish Shah managed the show, the first one-and-a-half year was full of challenges- funds, being new- difficulties of getting clients, aligning with media houses business protocols, connecting new vendors and associates collaboration -but he credits his brother-in-law Dilip Patel who encouraged him to pursue his passion-career. Today, the business which was initiated with brochure printing as early work assignment has turned into a reputed advertising firm having top notch clientele in the list, and a media network collaboration across India.

Jigish Shah with his son Aashil Shah (on his right).

When asked about his success sutra, Jigish Shah insisted on two words and says, “‘Truthfulness’ and ‘Straightforwardness’ -in advertising as a professional you must be truthful to your clients and be straightforward in speaking that ‘truth’,” —— “And thus, if you win their trust, the client will remain with you -loyal forever,” – on concluding this conversation when asked for his message to the youth who wish to join advertising industry, Jigish Shah signed off by saying, “Advertising agency business runs on four core strengths and these are: Number One- Creative concepts with convincing communication; Number Two- Comprehensive yet competitive media planning; Number Three- Strong public relation network for building brands; and Fourth- Assisting clients for their sales accelerating strategies and helping them in planning market development for newly explored business geography — nurture these four fundamentals of the advertising agency business,”.

Connect Mr. Jigish Shah at: Sanket Advertising, Ahmedabad, India. // Call: +91.79.26463222 // Mail: SanketAdvt@gmail.com