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“TEACHING SHOULD COME FIRST BY CHOICE AS A PROFESSION, AND THOSE WHO HAVE CHOSEN IT SHOULD FEEL PROUD ABOUT IT.” -Dr. Kavita Lohiya Bajpai, Director, and Co-Founder of: The International School of Thrissur, the venture of KB EduVentures LLP

A must-read for today’s young girls, there is nothing like small towns or bigger towns -and- there is nothing like less opportunities and more opportunities, ‘you are the creator of your destiny’ get this clear understanding by reading about Mumbai’s Educationist Dr. Kavita Lohiya Bajpai’s feature. Read this-

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SOCIAL MEDIA STORY AND STATISTICS

Social Media history can be traced back to the year 1840 — while this is being written in 2020, according to Statista (popular German company known for its expertise in market and consumer data), it is estimated that around the globe there are over 3.6 billion Social Media users——the number of its users is expected to rise to 4.41 billion by 2025. Read informative read about Social Media here-

OOH ADVERTISING — WALL-POSTER TO BILLBOARD

The year 2007, OOH media industry replaced paper posters with single-sheet plastic posters — and in many countries flexible PVC vinyl was replaced with polyethylene (an eco-friendly plastic). What was before that -and- after that in outdoor-advertising -know that here –

RADIO MEDIA, THEN AND NOW

In India, Radio broadcasting started back in June, 1923 – know about this widely spread Indian media till the year 2020-

MUSIC IN ADVERTISING

Well, until 1985 assuming the jingle craze was over, advertisers shifted to more developed and structured compositions of full-fledged songs as advertisements — but eventually, jingles made their rocking comeback in the 21st century —— read the details here-

“PRIMARILY ‘DISCOUNT’ SEEMS LIKE CUTTING COMPETITION, BUT IN REALITY IT LOWERS OFFEROR’S BUSINESS DIGNITY FIRST, AND THEN EVENTUALLY IT RUINS THE ENTIRE MARKET, INVISIBLY,” -Jigish Shah, Founder of Sanket Advertising.

Jigish Shah- is one of the reckoned names amongst Gujarat’s media fraternity—— his forty years of work and various contributions in media, advertising and public relations fields are awarded and gratified by esteemed media houses like: The Times Group, and Bhaskar Group —— very recently Jigish Shah is conferred with the ‘LIFETIME ACHIEVEMENT AWARD in the field of MEDIA AND ADVERTISING’ by Ahmedabad Advertising Circle Association.

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“ONCE YOU ARE PASSIONATE ABOUT SOMETHING AND YOU BELIEVE THAT IT IS WORTH TRYING -THEN ‘JUST-DO-IT’ – THERE NO RIGHT-TIME WRONG TIME AS SUCH, JUST DO IT’,” -Shalini Bansal – Professional Story-Teller, consultant, and mother.

Born into a simple working-class – thoughtfully liberal family in Dehradun— Shalini Bansal founded ‘The Magic Tree’ -a Parent and Child Centre, which caters to children in the age group of nine months to seven year old —— her work in the field of early education has been recognised by various universities and she has also been felicitated at various educational institutions for her commendable duties.

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#Campaign



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#Inspirational

“IN MY FORMATIVE YEARS, I WAS OFTEN LABELED AS ‘KAAMCHOR’ AND I RESOLVED TO TAKE THIS LABEL AS MY BRAND IDENTITY,” -Tipti Kheria Aggarwal – YouTuber, food blogger, cook, media professional, and a devoted mother

Tipti Kheria Aggarwal has had an experience of working in the Radio, Television, and Print industry in various spheres of Brand Communication, Marketing, Sales, and Digital spectrum for the past fifteen years. She has been blogging, doing product reviews, and been a food critic, Tipti graced culinary shows as a chef and now heads her own venture ‘Kaamchor Ki Rasoi Se’ since the year 2013.

#ShoutOut

GET HOOKED ONTO THIS GOOD READ: ‘THE BROKEN PENDANT’

Love reading thriller- It’s a #ShoutOut to the #BestSeller one- ‘THE BROKEN PENDANT’ -a science fiction novel written in just six months by Dr. Nalli Ramya -Otorhinolaryngologist, Head and Neck Surgeon (JIPMER), Founder and CEO at RAMICOS Cosmetics, Columnist and Literary Critic, Motivational Speaker at vivid National and International Forums. The book ‘The Broken Pendant’ was listed as one of the 50 notable books of the year 2020.

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#Column

WOMEN, AND PANDEMIC 2020

Pandemic 2020 devastated and shattered the world—and its effects and mayhem continues in the year 2021. But, women—taking this pandemic years 2020 – 2021 head-to-head, well deservedly have handled their homes, and managed the new entrants in the house- the outer commercial ‘Work-From-Home’; the online educational and tutorial practices; entertainment and eating-out activities -the all ‘new normal’ indoor affairs. How women collectively can take charge to overcome this pandemic crisis—read this-

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#Motivational


POWER OF ‘PEANUTS’

Peanuts are also known as Ground Nuts — comparatively having longer shelf-life, rich in flavours, Peanuts are sweet in taste. Pygmy nuts, pig nuts, monkey nuts, earthnuts, groundnuts, and goober peas -these are various names of Peanuts in various regions of the world — know more about nuts here-

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BlackCafé bcc creatively creates, writes, or produces this content in world-class format of micro / macro blogs, vlogs, chat shows, featured articles, videos, films or stories and then broadcasts such calibrated content amongst the noted audience under its unique – uniform digital identity across all leading social media platforms.

Media, LifeStyle, and Business

ShoutOut and Motivation

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COFFEE TABLE BOOKS -in Volume

COFFEE TABLE BOOK -in Volume/s

Postcard, Campaign, and Column

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BlackCafé bcc TV

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Coffee ONE-by-TWO, and Street Food

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If you are an Indian woman and you are living with your passion–then, this is for you-

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BlackCafé bcc in its notable series of contemporary digital COFFEE TABLE BOOK VOLUMES features life journey of women from across India——an Indian woman who lives with her passion and eventually made it her profession gets a notable narrative coverage space.

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Hello BlackCafé FIRST CIRCLE ASSOCIATE/S! If you are conducting or participating in any- video conferences, meet-ups, training programs, radio or tv interviews, or releasing any of your creative releases, product – service previews, launches, or organising any exhibition — or, if you are winning any award or recognition—


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BlackCafé bcc is absolutely listening Write your experience/s or post comment or suggestion (if any) BlackCafé bcc will make a ‘WALL OF FAME’ out of it, seriously. Disclaimer: BlackCafé bcc reserve every right/s to reserve or publish the part and/or whole information/s furnished above on its WALL OF FAME.

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ABOUT BlackCafé bcc

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BlackCafé bcc

THE CONCEPT: BlackChilli bcc‘s distinct notion— BlackCafé bcc —curates and formulates class content on various segments of lifestyle verticals, brand, advertising, marketing, and various other eco-socio aspects around the globe———BlackCafé bcc creatively creates, writes, or produces this content in world-class format of micro / macro blogs, vlogs, chat shows, featured articles, videos, films or stories and then broadcasts such calibrated content amongst the noted audience under its unique – uniform digital identity across all leading social media platforms. BlackCafé bcc thus creates an absolute conjunction with brands and its appropriate audience. THE TEAM: The team BlackCafé bcc is composed of proficient creative writers, conceptualisers, visualisers, art-directors, cinematographers, and sound-engineers——they all conceptualise, create, and produce the content —— in case of vlog, chat shows, videos, or films—the curated content is then presented by professional anchors, radio or video jockeys, narrators, or hosts. And finally, the industry experienced digital marketers strategise and draw the grid to broadcast, and boost this content to its aligned audience. THE WORKING: BlackCafé bcc’s exclusive social media channels – blogging platforms assist lifestyle brands to reach an assorted audience, and the curated content on these platforms helps keep these audiences engaged. Additionally, BlackCafé bcc also caters to serving brands as a professional manager and moderator of their own social media handles too.

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ABOUT BlackChilli bcc

BlackChilli bcc

FUNDAMENTALS AS AN ADVERTISING AGENCY: BlackChilli bcc always creates the variance, not by varying the format of the Brand, but by seeking the potential of escalating it. BlackChilli bcc plans and then presents the brand with authoritative – consistent, yet unpretentious creative communication.

BlackChilli bcc BELIEVES‘ADVERTISING: conceive – afloat – swallow – and, dismiss the ‘brand’

BlackChilli bcc ALSO BELIEVES THAT: It is not the product – not its eminence; not the potency of product’s dispersal – nor the dominance of product’s own over the rival; not the mind-blowing commercial crusade- alone that works in edifying the brand -but, it is the consistency of all these over the enduring period, that builds the brand. BlackChilli bcc FURTHER BELIEVES THAT, it is a strenuous affair for an agency to make the client comprehend that their brand requires much more than their perceptions. Hence, ‘First: Persistently functioning on updating product’s silhouette and setting the brand in the psyche of the patrons; Second: Mitigating the product by getting it to the fitting audience, and building the brand up to its utmost altitude; and, Third: Constantly updating the client by dispensing all relevant and across industry information, that strengthens the Brand’, is the mission of BlackChilli bcc.

‘Brand is vocal, let’s script the speech’

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BlackChilli bcc’s STRENGTH: BlackChilli bcc, is backed by a well-ordered management and creative personnel hierarchy; where each of its top three layers are occupied by Financial, Legal and Management- versatile, and creative tech savvy professionals. The age of this management is more than five-decades in mass communication, product development and Brand Management. Infrastructure of BlackChilli bcc is, the State-of-the-Art creative studio and workstations in two promising cities of India, BlackChilli bcc is capable of handling the Brand Development requisites of any size, across the Indian states. BlackChilli bcc’s EXPERTISE: Today BlackChilli bcc caters to creative productions of Print, Outdoor, Film, Radio Commercials and Digital Media. It also renders services in the vicinity of Product Development, drafting Marketing Strategies & Policies, Training and Building Marketing Team. And, last but not the least, BlackChilli bcc works as a professional moderator of Micro and Macro popular Social Networking and Blogging sites to help the Brand reach its audience in this digital age. WHY CHOOSE BlackChilli bcc AS AN ADVERTISING AGENCY?: ‘Let’s make #business larger, together’ -making this tagline, the most successful #BusinessModule — an industry experience over more than three-decades, served more than 119 clients in five-industry verticals, and still continuing — today, BlackChilli bcc is a complete creative production and planning agency for conventional #print, #electronic, and #OOH #media — also BlackChilli bcc serves as #content creator, content marketeer, and data analytical agency for leading #SocialMedia platforms. At BlackChilli bcc, thorough strategic approach and meticulous process is adopted while constructing brand communication, while doing so- brand age, brand’s marketing strategy, and in-depth media planning are ranked first —— in illustrating brand’s creative appearance, aspects like: product’s or service’s strength; factors or approaches influencing audience; audience’s current perception and their possible psychological response; creative’s social, ethical, legal permissible ambit; brand positioning; and lastly, pre-production cost is taken into consideration. BlackChilli bcc’s media budgeting is always in proportion with brand’s projected annual sales turnover —— and, such media budget is further aligned to ensure that only high RoI driven and straight impacting media is curated —— well, this micro level media planning results into brand’s persistent upward growth.

Proficiently execution of every aspect in toto, compositely completes ‘Brand Communication’, and BlackChilli bcc has mastered this. Today, BlackChilli bcc is one of the well known advertising agencies of western provinces of India.

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